LEDVANCE is the new lighting partner of THW Kiel
As part of a long-term partnership with the three-time Champions League winner and current German Handball-Bundesliga champion, lighting manufacturer LEDVANCE will contribute additional dynamics and emotion to the game of the "Zebras" with modern lighting solutions.
The season kick-off was very promising: Last Saturday's tenth Super Cup triumph saw the handball players of THW Kiel getting their first tailwind from the LEDVANCE logo on their jerseys. From now on, the German record champion of the world's strongest handball league will score goals with its new lighting partner on its back. In addition, the manufacturer of modern LED lighting will be visible at home games, including perimeter advertising. "With THW Kiel, we have found a champion as a partner for LEDVANCE", says Dr. Oliver Vogler, Managing Director Europe-West. "The professionalism, team spirit and performance standards of the team fit perfectly with our company and the LEDVANCE brand values".
However, LEDVANCE will not only appear as a sponsor, but will also contribute to success through lighting expertise. In a first step, the BIOLUX Human Centric Lighting (HCL) System from LEDVANCE will be used in the dressing room of THW Kiel. The dynamic lighting system positively supports the human day-night rhythm. This allows the players to receive an extra energy boost before the game while after the game, regeneration is initiated more quickly. The BIOLUX HCL System from LEDVANCE has already won its first title: it has received the new VDE HCL certificate with the best possible score - as the first HCL system ever. "With the high match frequency in handball, it is important that the players regenerate quickly. We are pleased to have LEDVANCE at our side as a partner who, among other things, has made it its task to support regeneration through the positive effects of light," says Viktor Szilagyi, former world-class handball player and now THW Managing Director. "Furthermore, we are of course happy to have encouraged a dynamic, innovative and successful company to engage in handball."
In the long term, professional lighting solutions for the arena and the office as well as light animation for the fans are planned. The commitment to professional sports is an integral part of the new LEDVANCE brand campaign. Having emerged from the OSRAM business unit for general lighting, LEDVANCE now also offers a broad portfolio under its own brand.
With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers. Having emerged from the general lighting business of OSRAM GmbH, LEDVANCE offers a wide-ranging assortment of LED luminaires for a broad spectrum of application areas, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, traditional light sources, electronic components and light management systems. Based on an agreement with OSRAM, LEDVANCE will continue to use the trusted OSRAM brand for many of its products (SYLVANIA for the USA and Canada). Further information can be found at www.ledvance.com.
