supermarket products in the best light THE FOOD RETAILER WITH NEW LED LIGHTING FOR IMPROVED PRODUCT PRESENTATION

Project benefits at a glance

  • CUSTOMER-ORIENTED SOLUTION
    Creation of a customer-oriented solution according to the customer demands for the clothing and winery areas.
  • LESS MAINTENANCE
    The installed solution will save 63 % energy consumption and need less maintenance which is a great solution for a food retailer.
  • EFFECTIVE SALES PROMOTION
    The colors of the clothes are shown in the best light thanks to the excellent color rendering with CRI > 90.
  • LIGHTING QUALITY
    A better lighting quality shows the products under the best light and improves the customer buying experience.

Project info

  • Lousada, Portugal, 2021
  • Customer: E.LECLERC Supermarket
  • Project: Illumination of the supermarket with LED luminaires
  • Application: Shop
  • Technology: LED
  • Products: Tracklight Spot, TruSys Performance

THE INSTALLED LUMINAIRES FROM LEDVANCE OPTIMIZED LIGHTING QUALITY, THE ENERGY EFFICIENCY AND GIVES CUSTOMERS AND EXCELLENCE BUYING EXPERIENCE.

THE CHALLENGE

The supermarket owner wanted to improve the lighting quality in the supermarket and at the same time to attract the attention of his customers to specific areas. The energy efficiency was also a requirement for such a store that is open many hours a day. In the clothing and wine areas the purpose  was to present the products under the best light, through a combination of general and effect lighting. The products on the shelves needed to be presented attractively to catch the customer attention. The new lighting solution should also meet the requirement of low maintenance and low operating costs.

THE SOLUTION

The 450 units of the luminaire system TRUSYS PERFORMANCE 35W/4000K from LEDVANCE for general lighting in all stores proved to be the best option. To complete the general lighting, 290 of the flexible TRACKLIGHT SPOT luminaires with excellent color rendering of CRI > 90 were combined to form an encompassing solution. In the shop areas where the merchandise should be visually enhanced, the TRACKLIGHT SPOT luminaires can be rotated and swiveled according to the shelf layout. This provides flexibility in the clothing and wine areas,  highlighting the merchandise optimally.

THE BENEFITS

Thanks to the implemented solution, the TRUSYS PERFORMANCE luminaire system with its high luminous flux and uniform light as well as the flexibility of the TRACKLIGHT SPOT luminaires presents the merchandise in the best possible light. Another excellent advantage is the long lifetime of the LED technology that reduces the maintenance and operating costs of the supermarket. 

SUMMARY

The project solution provided by LEDVANCE, the knowhow and professionalism to meet the supermarket owner’s requirements, combined with the excellent quality of the luminaires made this project a success.

I‘m very happy with the new lighting, all the stores gained a new bright life. And I‘m already seeing the results of the sales in the clothing and wine departments with an increase of around 20%.
Manuel Casal, owner of the supermarket E.LECLERC, Lousada Portugal

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Supermarket E.LECLERC Lousada, Portugal

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